Baemac
Osram Announces New Pictiva

4/11/2005

Introducing two new Pictiva solutions designed for the consumer and communications markets. New products include a 128x48 pixel solution in seven different colors as well as a second white and blue display format for OSRAM’s existing 96x36 pixel graphics display. Following closely on the heels of OSRAM’s recent Pictiva expansion release, this announcement outlines OSRAM’s latest color and size offerings, rounding out Pictiva’s already wide and varied product portfolio.

• Pictiva 128x48 Pixel Graphics Display

Standard design meets the consumer and communications market in OSRAM’s new 128x48 Pictiva graphics display. Designed for the fast-growing, MP3 player market, the new 128x48 display is a standard, and highly competitive, product available in seven different colors to meet a wide range of color options. Depending on color, this 1.2-inch product offers a lifetime between 10,000 and 40,000 hours.

• White and Blue Pictiva 96x36 Pixel Graphics Display

OSRAM’s new 96x36 standard Pictiva product in both white and blue is ideal for sub-display cellular telephones that look for these twoproduct differentiations. The white and blue solutions are also qualified for alternative communications and consumer applications with similar size and specification requirements.